UPDATED April 12, 2021: 2021 is sure to be another great year for WordPress Theme development. Like the millions and millions of people using WordPress, we eagerly await the Themes and Plugins to be released this year, and you can …
WordPress users enjoy many benefits not necessarily available in other content management systems. The plethora of high quality WordPress themes that users can choose from is more than enough to dress up any website. Whatever type of website you plan to put up, most likely, there is a WordPress theme for it. Here are some of the most common features present in some of the most popular WordPress themes in the market today.
An effective theme must help create a steady following for your site. It must be able to captivate casual visitors and convert theme into followers that eventually become clients and customers. A slideshow is a great tool that can deliver quick, dramatic visual impact combining the use of images with taglines, spiels, or memes to hook visitor interest. This billboard-like effect gives casual visitors something to spark their curiosity and encourage them to examine and explore your site further. The short attention span this generation has, a slider is an indispensable feature for any website. Popular plugins like Slider Revolution, Layer Slider, Nivo Slider, and Flexslider make the job a whole lot easier.
Once you’ve gotten the attention of visitors, the challenge shifts towards keeping their interest. Perhaps you’ve attended lectures were you came in with excitement about what you could learn only to be disappointed by a boring, uncharismatic instructor whose droning voice put you to sleep. This is analogous to going through great content in boring or even hard to read content. This actually narrows your followers to those who are actually already sold to your content. If your goal is to convert more people to your product or service, the presentation of your content has to facilitate easy reading and assimilation of information. Corporate presentations are often more effective when stats are represented as animated charts and bullets. These actually help executives focus on the items that need to be considered. Having animated bullets and content sections also give focus on items you want your visitors to remember.
Presenting your content is important in developing your following. While animation helps your audience focus on key points of your content, a sound content structure is still required for visitors to make sense of your site as a whole. Being able to piece together key points into a cohesive body of knowledge will drive home a stronger message to your visitors that will keep them coming for more. To do this, your content has to be organized in such a way that visitors go through important sections in a natural, stress free manner. The natural flow of content will vary according to your audience. Recognizing this, themes that have been designed and devised to respond to the needs of various audiences will bring a higher conversion in terms of subscribers and followers. A lot of themes now include drag and drop page builder features allowing you to assemble your own pages from scratch. Some themes come with ready made layouts for almost any type of site which can be tweaked to meet specific audience needs. Most, if not all, of these themes have powerful options panels and shortcode generators for maximum customization flexibility.
Mobile is a platform that cannot be ignored. Mobile gadgets are part of today’s lifestyle because of the convenience it provides its users. As such, theme designers and developers are forced to confront the peculiarities one encounters when using a mobile device. A theme has to be responsive. This means it has to be able to adjust to give the best possible display regardless of what device you use to browse your site. Theme pages need to have the capability to reorder and resize according to tablet and smartphone displays without sacrificing the beauty of the theme on desktop. In addition to this, special navigation menus for mobile devices must be able to facilitate the interface differences on these devices from desktop. Usually, the Bootstrap framework is a theme author’s go to option to ensure optimal performance on mobile platforms.
No matter how great your site is in terms of content or aesthetics, it must be found by your target audience. Great themes are coded in such away that is friendly to search engines to help land your site on the first few pages of search results. This is accomplished in a number of ways: meta and links, XML sitemaps, RSS Optimization, and Breadcrumb among others. There are numerous options to ensure your site is covered by good SEO measures. Clean code, SEO optimized images and videos, and installing reliable and tested SEO plugins like SEO by Yoast, etc. are some of the many SEO practices you can integrate on your site.
Update your creative portfolio with a new look and a new WordPress theme. Check out these great looking portfolio styled WordPress themes to start the year fresh:
Horizontall Premium WordPress Theme is a unique, clean, and modern premium theme with excellent typographic aesthetics that allows for both horizontal navigation and vertical navigation all in one theme. Primarily suited for a creative portfolio with rich content, this theme is extremely customizable and flexible enough to fit all other types of websites. Portfolio images or plain text content can fit in any of the 9 schemes that come with the theme. You can customize sizes, colors, elements to display, and you can display 3 different sections of your site with different custom styles.
Scripts and styles are compressed and images are loaded with Lazyload for fast loading content. Content of individual articles are loaded dynamically into the home page or category page, while the address bar changes accordingly to what you are viewing. This way users can access the content without reloading the page, and share it or bookmark it to come back later.
Warhol Premium WordPress Theme is a responsive portfolio theme built with clean design, smooth scroll and functionality to best present your creative work. It has different post types like: blog, service, gallery and testimonial posts. This premium theme is simple to use and its branding features give you numerous options to customize colors and fonts to create your own style. The multi layout option with 13 template pages gives you several choices to create your own unique look. You also have audio playing capabilities for photography sites that want to have audio playing in the background.
PortfolioRx Premium WordPress Theme is a clean and well-structured minimalistic Swiss-styled portfolio theme designed for creatives. The overall look and aesthetics coupled with typographic and media choices have a retro flair that will appeal to design agencies. PortfolioRx is perfect for artists from any discipline: web, graphic, motion, sound, print, art whether for an online portfolio or for personal use. It comes with a powerful admin panel, 4 different custom widgets, short codes generator, contact form 7 support, a smart scrollbar (can be enabled in the theme settings), and so much more.
Portal Premium WordPress Theme is a full screen portfolio template with tons of options for displaying your work. It comes with: 35 layouts for displaying content, a logo portfolio, architecture portfolio, web design portfolio, product portfolio, illustrations portfolio and software portfolio ready for you to insert your content. It also includes a unique horizontal scroll gallery and portfolio sections perfect for presenting your work in a full screen environment. You also have 5 different blog post versions, drag and drop page editing, Revolution Slider, tons of icons, and so many other features design agencies can use to set up their sites.
Dignity Premium WordPress Theme is a dynamic multi layout portfolio theme that gives you a ton of layout possibilities for you or your client’s website. This simple & easily reusable One Page styled web template with an expanding portfolio feature is an effective way to present all your creative work all in one page. Featuring 12 home page variants, animated elements, parallax layers, retina ready & responsive layout, full screen BG images / BG video YouTube & Vimeo / Full screen Flickr Images BG, AJAX media portfolio, touch carousels and many more features.
Ebor Premium WordPress Theme is an elegant and professional looking portfolio theme perfect for agencies, individuals, freelancers or bloggers looking to present an online portfolio without overdoing it. This simple and straight forward theme packs a lot of hidden power with lots of awesome features. Ebor uses a new custom field in the WordPress Customiser – a Google font selector – curating for you 10 perfectly crafted, hand picked fonts that are just right to create that professional aesthetic. Ebor comes with a built in Coming Soon Page, a built in Maintenance Page,full support for Contact Form 7, included plugins, Revolution Slider, a short code plugin, and many other well-thought out features without the bloat. This premium theme is designed to keep things simple for you without sacrificing design and function.
Angle Premium WordPress Theme is a multi-purpose, ultra-flexible, fully responsive WordPress theme sporting a flat design from another angle. The unique graphic and geometric aesthetics powered by Bootstrap functionality makes this theme extremely flexible. Key features include: Visual Composer, Revolution Slider, Isotope, SVG PAge Section Decorations, WPML Ready, Font Awesome Icons, and a whole lot more. It also comes with several page templates like Product Launch Page, Shop Page, Blog Page, Pricing Page, 404 Page, Maintenance Mode Page, and several other pages useful to any online service or business.
Searching for a WordPress theme that fits you or your client’s specific needs can often be satisfied by multi purpose WordPress themes. The seed design can often be tweaked and twiddled with to create the whatever the desired website outcome intended. However, if you find a theme that already matches the type of website you need then a lot of design time can be saved and spent on optimizing other features of the website. Here are some of the latest niche WordPress themes that you might find useful for your website needs.
Organic Market Premium WordPress Theme is a fun and fresh eCommerce theme ideal for online stores and shops. The delightful and eye-catching colorful design has been tailored to an organic food store, but is highly customizable and can be used for anything else. This simple and no nonsense theme features the basic website necessities but is also equipped with WooCommerce integration and includes support for all WooCommerce product management, widgets, and shortcodes so you can add all your products and set up your storefront. It also includes Royal Slider and Layer Slider Support and support for custom shortcodes for product sliders, featured product sections.
Campus Premium Multipurpose WordPress Theme is one of the newest WordPress themes for education and business. Based on the new Super Skeleton 2 Framework with the leanest and yet the most highly functional features maximizing all that WordPress has to offer. Significant features include: a brand new streamlined and simple to use theme options panel with simple visual cues, nested inline documentation, with the option to preload built in or user uploaded (Skin Builder) skins, the entire Google Fonts library, Drag & Drop Layout Builder, rock solid, compliant SEO friendly code, and the new WordPress 3.6 Post Formats UI, a ThemeForest first.
Medico Premium WordPress Theme is a feature-packed medical and health styled theme that is both stylish and functional. It features several important elements such as: a working appointment form, responsive HTML5 and CSS3 design, foundation grid using predefined HTML classes, Magellan – a style agnostic plugin, Clearing – a plugin that makes it easy to create responsive lightboxes with any size image, Joyride – an extremely flexible plugin that gives users a tour of your site or app when they visit, Visual Shortcode Generator, Styles manager – 1 click style change for many major elements, Portfolio with 2/3/4 columns support, pagination support with non-animated filtering, drag&drop item sorting, and so many other great features to get create a one of a kind medical/health website.
Metric Premium WordPress Theme is a retro modern theme for all who love music, such as music bands, musicians, DJs, producers, labels or organizers of events and festivals. This bold and dynamic theme features a great way to present all the necessary information relevant to those in the music business such as Events, Albums, Galleries and Videos and even a Blog. This responsive and fluid theme can be displayed on all devices from mobile phones to desktop computers (smartphones, tablets, laptops, desktops). The theme is also SEO optimized because of its highly semantic and well structured source code.
Agriculture Premium WordPress Theme makes going organic look easy. This WooCommerce ready theme boasts of a simple to use custom user interface that can turn website management into a task even a child can handle. You can easily add products, arrange them into categories, schedule automatic sales periods, manage delivery and other options with ease. This premium theme is based on an extended WordPress admin panel, with many custom shortcodes and widgets that are so easy in use and customize that even WordPress beginners can handle. It includes: Layer Slider and Revolution Slider plugins, Woocommerce, Super Extended Shortcodes pack for easy content formatting and improved presentation, a powerful Form Builder Tool, customly developed by CMSMasters, lets you create an unlimited amount of forms of different types and complexity, from simple contact forms to complex questionnaires with numerous fields, radio-buttons, checkboxes and dropdowns, text areas, as well as set validation for these fields.
Booklet Premium WordPress Theme is a fresh take on the way blog themes have always been done. The portfolio like homepage is fully responsive and images and layout will automatically fit the screen no matter which device you are using. Inspired by popular e-readers, Booklet is a sleek version of your online diary. Some of the best features into this personal WordPress theme include the ability to change the background color and font color from black to white, change the size of the font and even read in fullscreen mode. Overall, a great way to add that personal touch to stories you want to share to the digital world.
The Wedding Day Premium WordPress Theme is an elegant and lovely responsive wedding theme couples are sure to fall in love with. It is suitable for users with zero programming skills as well as advanced developers. The theme is the perfect match for your wedding with predefined styles and features its very own VamTam drag & drop builder. This drag and drop tool will save you lots of time on building your pages or posts with the use of a simple interface with simple drag & drop actions. The VamTam drag & drop page builder is tightly integrated with tinymce editor and you can switch to visual or text editor at any time without losing any changes. Buyers will also receive a bonus print invitation template for free.
Atlas Directory & Listings WordPress Theme is a front-end online directory portal where you allow members to register, login, edit profile, submit and manage (delete/update) listings, change membership settings, and so much more from the front-end without having to log into the WordPress dashboard.
Set up an online directory portal of any type – companies, shops, restaurants, real estate, websites and so on. One of the core features of Atlas is its email notifications where every action taken on your website is notified to the site admin allowing you to have full control over what goes on in your website. This feature can be easily disabled through the theme options panel.
One Page WordPress themes are becoming quite popular lately. Not only do these ultra simplified and straightforward themes look brilliant but they are also faster loading. Some say they also produce higher conversion rates. Here are some of the latest One Page WordPress themes you need to check out:
GoBlack Premium WordPress Theme is a clean and modern single-page portfolio styled theme ideal for the promoting services of creatives, design agencies, or creative freelancers in a professional manner. This 100% fully responsive theme was built in HTML5 and CSS3 using Parallax javascript to create the animated parallax image effects that make it engaging and dynamic. GoBlack features include the revolution slider, unique portfolio scroll animation, smooth tabless design, fentancy black color schemes, and so much more.
Prisma Premium WordPress Theme was developed with a goal to provide a quick solution to create an impressive modern website with an easily editable layout without sacrificing unique aesthetics. This bold, fully responsive one page theme built with Bootstrap 2.3.2 is easy to customize and includes features such as: filterable portfolio with integrated Fancybox, animated retina-ready splash menu, and also single page layout with stand-alone page setup option among others.
Flavor Premium WordPress Theme is a warm and classic looking one page premium theme that will surely make your portfolio stand out. The generous space dedicated to presenting images (filterable) is readily accessible and gives visitors a very good idea of the quality of your work. Salient features of this theme include: modular homepage – layout sections + layout shortcodes, smooth tabless design, parallax effect, flexible grid system built with Bootstrap, among many.
Webmakers Premium WordPress Theme is a single page, clean and minimalist style WordPress theme recommended for creatives, freelancers and agencies. This theme comes with 5 pre-made theme skins, powerful theme options with ability to change typography, unlimited style settings for colors, fonts, and other design elements, a custom plugin based shortcode generator to build theme element easily, a built in ajax contact form, to name a few.
Cingle Premium WordPress Theme is a clean, responsive multi purpose One Page WordPress theme ideal for a range of web uses. This premium theme will work well for business or corporate portfolios, creative agencies, design professionals, or even freelance professionals who want a more flexible theme to meet their various needs. Cingle features an ultra responsive design (enable/disable), sticky navigation, light and dark styles, parallax, Google Analytics tracking code, unlimited theme customization options, etc. to get your website to where you want it to be.
Simple Premium WordPress Theme is an impressive, modern and yet very easy to use flat design WordPress theme with both single page and multiple page layout options. This fully responsive theme inspired by cool metro colors and built with Bootstrap includes features such as: mobile optimized parallax feature, animated contents, retina display optimization, touch optimized responsive layout, filterable expanding portfolio, and fully tested it on iPhone 5, iPad 4, S3 android and Windows Phone.
Visia Premium WordPress Theme is a beautiful, minimalist, fully responsive retina ready single page WordPress theme that will surely impress your visitors. This premium theme includes a separate blog section and is suitable for any kind of creative or business use. Visia is highly optimized for both mobile and desktop platforms and uses a lazy-loading support for images, assets and compression of all required scripts for lightning fast loading time. It also features a built in custom thumbnail cropping tool to help you control images you need to highlight for your posts.
Omni Premium WordPress Theme is a high quality, flat and full responsive WordPress theme for creative businesses or photographers. This Bootstrap built modern theme gives you 5 amazing header options to choose from (portfolio, revolution slider, video, parallax, layer slider).You can add unlimited pages and separators to each page and customize them according to your own preferences.You also have a choice between the One Page and the MultiPage version which can be easily switched in the Admin panel.
Good food and exotic travel destinations – the stuff that we plan for and dream about. Trying out new dining places and taking on new travel adventures will always be a favorite activity to do after work or during vacations. The good news is your restaurant or your boutique hotel need not be so obscure anymore with the help of the internet. Creating your own website not only to advertise your business but also to process business transactions has never been more convenient. If you are in the food or travel industry, check out these awesome WordPress themes to showcase your gourmet creations or your luxurious travel and tour packages:
Tour Package Premium WordPress Theme is a clean and organized premium theme especially designed for those in the travel industry. This theme is equipped with a custom package post type that allows you to feature different travel and tour packages your customers can easily browse and choose from. This theme also comes with a booking form (Contact form 7 required) and a package filtering system to help customers find packages by location, price, available dates, etc. Tour Package also includes Page Builder, Layer Slider, Drag and Drop manager, WPML Support, WooCommerce support and many other features. It includes several page templates like gallery, sitemap, portfolio, pricing, etc. It is responsive, retina ready, and SEO optimized as well.
Show off your gastronomic delights and mouth watering dishes with Iron Bull Premium WordPress Theme – a responsive WordPress restaurant theme that will surely make your visitors hungry for more. This bold and modern theme is the perfect theme to showcase your signature dishes and unique cuisine to stand out from the rest. You can customize this interactive theme anyway you like or choose from two predefined schemes (Sunfire or Victory Blue) to get started right away. Features included are: google maps, a sticky navigation with scrollspy, menus that have prices and calorie counts, food menu treatment, page templates (careers, polaroid inspired image gallery), and so much more. This premium WordPress theme is also available in HTML version.
Give your visitors that luxurious experience on your website with Royal Gold WordPress Theme – a unique WordPress theme especially designed for luxury hotels, exclusive resorts, posh restaurants, and spa/beauty centers. This premium theme features the easyReservations plugin, Contact Form 7, and Responsive Lightbox plugin to give your clientele the comfort and convenience of booking or making an online reservation with you. This mobile first premium theme is capable of optimizing bandwidth for smaller screens. This theme also features the 360º Panoramic viewer plugin which is quite useful for showcasing a panoramic view of rooms and accommodations.
Savory Premium WordPress Theme is a clean, responsive WordPress theme for restaurants, diners, bars, pizzerias, coffee shops, etc. This no-frills theme comes in three skin types (Modern, Rustic, Classic), 4 custom widgets, a shortcode generator, a Retail Menu Cards plugin, all bundled in a simple, straightforward designed theme. You also get everything you need like: menu, contact information, map, opening hours, daily specials and other design elements necessary in setting up your restaurant’s online home.
Sweet Cake Premium WordPress Theme is a one page Responsive HTML5 CSS3 Theme for WordPress perfect for your business. The graphic is very sweet and creative – ideal for bakeries, ice cream shops, restaurants and cake designers but if you want you can change the colors to adapt the theme for all activities. In the package you will also find sweet icons in vector format. The theme has been designed using the 1200 px grid system with 12 columns.
Soho Hotel Premium WordPress Theme is an organized and easy to navigate WordPress theme designed for hotels, hostels, service apartments and any other kind of accommodation which requires a booking system. This theme includes 4 preset and ready to use colour schemes that you can choose from or you can also choose to create your own colour palette using the colour picker in the theme options panel. This premium theme also includes a fully functional booking system and room availability plugin allowing visitors to conveniently book and make reservations without the hassle of overlapped or double booking. This fully responsive and translation ready premium theme currently supports PayPal.
Dummy placeholder text can be predictable and boring. The good news is that there are interesting and fun alternatives that can add spice to your demo themes and dummy content needy projects. Check out these Lorem Ipsum alternatives to fill up those empty spaces.
Not Lorem Ipsum is an ongoing project by one of 2nd Floor’s Directors, Chris Wharton, copywriter and web design industry professional for nearly 10 years together with Jude Wharton, 2nd Floor’s Copywriter and Business Director who came up with the name Not Lorem Ipsum. They have written sample text for over 40 industry sectors including accounting, advertising, education, food, consultancies, holidays and resorts, photography, web/graphic design, churches, startups, and so much more. Sample copy is written in British English.
Add a scholarly flair to your demos with Fillerati, a creation by MadScienceApp built with HTML5 and CSS2/CSS3, jQuery, and best viewed in browsers such as Chrome, Firefox, Safari or Opera. The source for the public domain filler text is provided by Project Gutenburg which includes extracts and excerpts from out-of-copyright books such as Around the World in 80 Days, The Wizard of Oz, Princess of Mars, Alice in Wonderland, The Scarlet Plague, Moby Dick, The War of the Worlds by authors L. Frank Baum, Edgar Rice Burroughs, Lewis Carroll, Jack London, Herman Melville, Jules Verne, and H.G. Wells.
Fill up those corporate pages with business sounding lingo that seemingly makes sense or maybe not. Corporate cliché and meaningless business jargon that will make your users think.
Can’t get enough of those Chuck Norris jokes? Why not fill up your dummy placeholder text with loads of Chuck Norris facts? You can also mix it up with good old Lorem Ipsum copy just to break it up a bit and make it a bit more confusing, ehrm, interesting.
Not into Chuck Norris? How about some cool film heavyweights to fill your up those dead spaces? Bust those boring text fillers with some Eastwood, Freeman, Carrey, Caine famous quotable quotes from their most popular movies. Boredom begone.
Random Text generator is every web dev’s friend when it comes to generating dummy text. It is a tool designers and developers can use to quickly grab dummy text in either Lorem Ipsum or Gibberish format. A number of features that make RandomText a little different from other Lorem Ipsum dummy text generators is that you can:
For design control freaks, this useful tool provides Lorem Ipsum and a number of alternatives for any type of layout need. You can control the number of characters, words, and paragraphs you want plus you can set your font choice and preview how text will be displayed in your design.
Duck Island Greek Machine lets you pick from several languages to fit your website needs. Choose from: story telling styles like Dick and Jane, Fairy Tale and Hillbilly to other lifestyle, technical, business styles like Techno Babble, Marketing, Metropolitan & Pseudo German. You also get your good old Classic Latin.
If you are geek-speak certified then this dummy text generator will definitely appeal to you. You can copy everything already in HTML format including the kitchen sink. Check this one out.
What’s your favorite? Leave us a comment and let us know.
Technology has one of the fastest turnovers in terms of design and features. If you are into technology and the latest tech products out there, show them off on your website on an equally tech-savvy looking theme like these WordPress themes we’ve found:
Host Depot is a theme designed for modern hosting and server services. It has a built-in layer slider that allows you to do 170 3D and 2D hardware accelerated transitions to catch the eye of visitors. The theme also has a hassle-free and easy to use pricing table editor. Host Depot integrates well with WHMCS to give you seamless processing of your financial and logistic transactions. You can easily set-up forums on your site with the bbPress plugin. HostDepot is indeed a great solution for those in the web hosting business.
Elegant Hosting is a sleek WordPress theme designed for web hosting services. The main strength of this theme is the easy to manage hosting plan tables. This theme has a special feature to add hosting plans right at the admin panel. With the plans displayed side by side, comparison may conveniently be done by potential customers. You can customize the theme with shortcodes to create the look most appropriate to your marketing efforts. Theme also comes with a slider which will be useful in marketing.
Appland Premium Theme is a WordPress theme designed for promoting your hottest app. Built on the powerful Twitter Bootstrap, this theme is designed to work well on mobile devices incorporating touch gestures that works even on the Flexslider. Appland also has amazing eye-catching 3D parallax effects to help you keep visitors glued to your site. Customization is easy with the plethora of design options and features such as using the shortcode generator, available Google fonts, the quick uploader feature, awesome icons, and so much more. Appland is responsive fitting for a theme designed for mobile.
Mega Host Premium WordPress Theme is an impressive and modern theme designed for virtual hosting services. Although primarily designed for web hosting, this theme includes all the necessary features to build a corporate website as well. A notable feature of this theme is that it is built on twitter bootstrap, making it more mobile device friendly. Its advanced admin panel and its CSS design make it easy to customize. Mega Host is also built for retina-ready devices giving you sharp stunning images on these devices.
Create that interactive effect with this stunning WordPress Theme – Rocking Parallax a WordPress theme especially designed to showcase your iPhone apps. This theme makes a great one page solution to your marketing needs. This theme’s awesome parallax 3d effects will definitely make your apps shine. It features many design elements that allow you to create countless mix and match combinations and layouts that will match your design aesthetics. Rocking Parallax Premium WordPress Theme is the perfect tool for marketing and promoting your iPhone apps.
Mobile apps are one of the hottest ways to make it big in the market. The influx of free and paid apps flooding the market is an indicator of what people are interested in nowadays. Apley Mobile WordPress Page is a clean and modern theme designed to showcase mobile apps. The elegant black, minimalist features suggests the theme’s affinity to most mobile devices. It has an easy to use WordPress customizer to help you tweak the theme according to your preferences. Apley also has a fully working blog, a custom homepage, a custom subscribe form, a shortcodes plugin to help you customize in minutes, and many more features.
Cloud Hoster is a professional looking WordPress theme designed to promote your web hosting and server services. This theme is equipped with the popular Revolution Slider so you can create stunning slideshows with different and customizable transitions to grab the attention of casual visitors. Cloud Hoster also has a unique two color blog which can be configured at the backend. Shortcodes give you the power to customize and stylize this theme with ease.
This responsive theme is also built on twitter bootstrap with advanced API features to help your site look good on mobile devices and ensure a pleasant browsing experience for your users.
A shortcode is a WordPress-specific code that lets you do nifty things with very little effort. Shortcodes can embed files or create objects that would normally require lots of complicated, ugly code in just one line. Shortcode = shortcut. (WordPress.com)
WordPress shortcodes were introduced in version 2.5.They are a simple set of functions for creating macro codes for use in post content. It enables plugin developers to create special kinds of content (e.g. forms, content generators) that users can attach to certain pages by adding the corresponding shortcode into the page text.
According to WPBeginner,
“…a shortcode is a special tag that you can enter into a post that gets replaced with different content when actually viewing the post on the website.
…a shortcode looks similar to an HTML tag, but is enclosed with square brackets instead of angle brackets. This code gets replaced with some other code when the page is actually loaded in a web browser. The really cool thing is that WordPress allows you to create your own custom shortcodes to display pretty much anything. You could use it to output a Youtube video, show your latest tweets, or even customize it however you like.
An excellent article How to Use Shortcodes in WordPress by Lucy Beer demystifies shortcodes and breaks it down in chewable chunks quite nicely.
Simply put, shortcodes are useful because:
Commonly used shortcodes include:
Today, WordPress developers are coming out with simpler and easier to use shortcodes that help even beginners to achieve professional looking websites without touching a single code. These shortcodes allow you to create custom design elements that are unique to your own website without having to use complex coding skills resulting in better looking and functioning websites.